Apple App Store adds unlisted app option

Apple now supports unlisted apps on its App Store. These will be discoverable only with a direct link and will not be available to the general public on the platform. Apple envisions these apps to be used for limited audiences such as employees, students or conference attendees and the new apps will be available via the Apple School Manager and Apple Business Manager platforms. Unlisted apps will still have to be approved by Apple’s App Review team. Unlisted apps will need to be “ready for final distribution” meaning betas and pre-release builds will not be eligible. Developers whose...

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